John Elkington asks in the Guardian if innovation and new business models can do the same for sustainability in the 21st century? The biggest problem and challenges businesses, politicians and NGO:s have – Our society is not aligning the human and natural system. Since we developed the Natural Steps 4 system - a method some leading business leaders understand that they have to use to find a roadmap that can align the human and natural system in their business strategy. Global reporting initiative (GRI) – and other tools are helping hands for business that integrate economy – ecology and social issues mostly for the business sector of today.
The problem as I see it that we have left the politicians and economists behind. Politicians and economists don’t understand how to measure and report on eco system consequences when they discuss or take decisions and evaluate GDP and GNP. We need a resilient economy that provides a better quality of life for all within the ecological limits of the planet. The initiative Economics of Eco system and Bio Diversity (TEEB) – is a promising work by Pavan Sukhdev and others. Another interesting article is written by Charles Secrett - 9 reasons why environmentalists should called themselves economists where he points out the necessity of recognising the full productive value of delivering sustainable development (sustainability) in the round, generating honest capital and maximising human well-being.
Our economic system is failing people and the planet. I think the innovation issue should be up to economists and politicians. Why not inspire, push, demand that the political and economic sector be the new change agents before nature says no and gives us humans no options.
And we need brave and outspoken politicians and economists in Rio+20
Where are you politicians and economists?