Rio+20: What are you waiting for?

17/06/2012 / Kaj

Ahead of the Rio+20 Summit I would like to share three thoughts of mine that may inspire you to take action.

1. In Europe we can save energy, become independent of fossil fuel – and create new jobs.

But how can we apply the necessary pressure to encourage new incentives in green investment and oppose unsustainable development? The Swedish Confederation for Professional Employees (TCO) showed that in recent decades debt-ridden countries could have saved half of their entire national debt had they not neglected energy efficiency. As well as the direct benefits, these additional savings could also have helped secure the foreign loan needs required for further growth (see the TCO report). I also recommend that you read a global report, The Imperative to Act by Gro Harlem Brundtland and other Blue Planet Laureates, and the latest ILO study. They show that the transition to a green economy could generate 15-60 million additional jobs globally over the next two decades.

2. Communication and engagement – from hard rain to whole earth

Bob Dylan inspired Mark Edwards to create one of the most important global exhibitions on sustainability to date. It is locally based but has a global focus. It encourages citizens, businesses and local governments to strengthen their work on sustainability. Why not bring the exhibition to your country? Visit http://www.hardrainproject.com to find out how.

3. Enjoy Rio and take in this global city – it’s both a melting pot and pressure cooker!

Those that visit the city will have an opportunity to see the cultural diversity that thrives in modern-day Rio. There’s so much to see and do so why not visit the historic squares from which the slave trade operated, or visit the vibrant neighborhood of Flamengo? This video will give you a flavor of the streets of Rio.

And why not read a recent blog I wrote about this incredible city?

Kaj Embren

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