About 300 million tons of plastic is produced globally each year. Only about 10 percent of that is recycled. Of the plastic that is simply trashed, an estimated seven million tons ends up in the sea each year.
The U.S. National Oceanic and Atmospheric Administration, for one, has said that marine debris “has become one of the most pervasive pollution problems facing the world’s oceans and waterways .”
And in Europe, the E.U. commissioner for maritime affairs and fisheries, Maria Damanaki, has said that pollution in the Mediterranean Sea has reached “alarming proportions.”
Announced last year, and due to be introduced formally in September, the Plastic Disclosure Project is trying to provide the solution that Mr. Woodring describes, by pushing the thinking about plastic pollution far beyond beach cleanups with an attempt to change the awareness and behavior of big users of plastic, which include not only companies but also universities, hospitals and sports groups.
The concept behind the project is not new. The initiative models itself on the Carbon Disclosure Project , which has been prodding companies into monitoring and improving their carbon emissions for about a decade.
Read the article in the New York Times