Gloomy figures in the US economy, but here comes the Super Greens….
Many do not equate the environmentally focused activities of composting, recycling and using
rechargeable batteries as primary activities of the high‐incomeAmerican jet set. But, according
to a new report from Scarborough Research, the “Super Green” – those consumers who engage
in the highest amount of environmentally‐friendly activities as
measured byScarborough – are top earners with a taste for luxury.
The Super Green population – which accounts for five percent of all U.S. adults –
are 76 percent more likely than the average adult to have an annual household
income of $150K or greater.
They are more likely to own homes valued above $500K, as well as to own second homes,
and, additionally, out‐pace the U.S. population when it comes to having a diverse investment portfolio.
See also all about the Supergreens
Read the blog about the gloomy economy