Gloomy figures in the US economy, but here comes the Super Greens….

09/08/2011 / Kaj

Many do not equate the environmentally focused activities of composting, recycling and using 
rechargeable batteries as primary activities of the high‐incomeAmerican jet set. But, according 
to a new report from Scarborough Researchthe “Super Green”  – those consumers who engage 
in the highest amount of environmentally‐friendly activities as 
measured byScarborough – are top earners with a taste for luxury.  
The Super Green population – which accounts for five percent of all U.S. adults – 
are 76 percent more likely than the average adult to have an annual household 
income of $150K or greater. 
They are more likely to own homes valued above $500K, as well as to own second homes, 
and, additionally, out‐pace the U.S. population when it comes to having a diverse investment portfolio.
See also all about the Supergreens
Read the blog about the gloomy economy

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